Defining Your Web Presence 

• What do you hope to accomplish on the web?
  • Do you want to sell something?
  • Do you want to advertise a business?
  • Do you want to share information?
  • Do you want to do something new?
• What is your target audience?
  • What age group do you hope to target?
  • Do you have a specific area you want to cover?
  • Are you going for volume or quality?
• How much do you want to spend?
  • How do you want to advertise?
    • TV
    • Radio
    • Magazines
    • Or Internet Only
  • How do you plan on hosting your site?
    • Rented Server?
    • Your Own Server?
    • Or a Free Web Location?

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Brook Hurd
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